UniMelb ‘Your Year’
The University of Melbourne's 2020 change-of-preference campaign, speaking directly to a graduating cohort whose final school year had been upended by lockdown. Shot using mixed-media methods designed to work around COVID restrictions, it lifted engagement by 160% and click-through by 79% on the previous year.
UniMelb Faculty of engineering and information technology
For the Faculty of Engineering and IT's Lab and Technical Services team, we followed a single research question from a blinking cursor to a working lab. Motion graphics trace the procurement, training and safety work that happens behind the scenes, before the story cuts to cinematic live action.
UNIMELB Faculty of Arts
Alumni profiles for the Faculty of Arts, filmed among the sandstone of Old Arts and Arts West. Graduates of the Master of Marketing Communications talk about their degree and their careers in Melbourne, in Mandarin with English subtitles, for prospective students in China.
City of Melbourne Christmas
An online campaign launching a suite of new content aimed at encouraging audiences to get into Melbourne and experience the city’s holiday activities.
City of Melbourne Winter
Short, bite-sized films inviting Melburnians out into the city through winter, from Docklands to the late-night bars and venues.
‘Boundless Possible’
The launch film for "The Territory, Boundless Possible", the Northern Territory Government's master brand, created with The Royals in 2018. It set out to change how the rest of Australia sees the NT, replacing the image of a remote, rugged outpost with a modern place to live, work and invest.
AustralianSuper
A digital explainer series for AustralianSuper that breaks down super decisions, like choosing an accumulation account, into short, plain-language films.